I am a Freelance WordPress & Craft CMS Developer with over a decade of experience building, optimizing, and maintaining high-performance websites. Since 2013, I’ve specialized in WordPress theme development, custom plugins, API integrations, scalable architecture, and long-term maintenance for global brands, nonprofits, and fast-growing startups.
Before becoming a full-time developer, I spent 15+ years in IT across UNIX, network programming, Pro*C, and project management. This engineering foundation helps me solve complex problems efficiently and deliver stable, secure, future-ready solutions.
What I Do
- Custom WordPress theme development (scratch & enhancements)
- Feature development — sliders, dynamic UI components, APIs, email/CRM integrations
- Landing pages using modular components
- Performance tuning & PageSpeed optimization
- Long-term maintenance & support
- Troubleshooting, debugging & refactoring legacy code
- Core, theme & plugin updates
- Security hardening, backups & monitoring
- Analytics setup — GA4, GTM, Split.io, Rudderstack
- Enterprise workflows — WPVIP, CI/CD, multisite
WordPress Community Work
I am actively involved in the WordPress community.
My past organizer roles include:
- WordCamp Asia 2026 — Operations Lead
- WordCamp India 2021
- WordCamp Pune:
- Organizer for do_action Pune 2018
Other contributions:
- Theme Review Team (2015–2017)
- Documentation contributor (2016–2017)
- Translation contributor (2017)
- Instructor – Beginners’ Workshop at WordCamp Mumbai 2018
How I Started
My WordPress journey began in 2013 after a long career in IT. Taking the leap into freelancing was one of the biggest decisions of my life. I learned HTML, CSS, PHP, and SEO from the ground up — supported by meetups, the global WP community, and constant learning.
Featured On
My story was featured on HeroPress:
“Find a Way, Not Excuses”
I’ve been highlighted in interviews, community tweets, and features including Women in WordPress and Open Source Journeys.
Tweets
@mbigul , @_iSheeba #TakeaBow and thanks for the amazing event and arrangements. Had the time of my life! @WordCampPune pic.twitter.com/gbZjq9psuB
— Nagesh Pai (@nagpai) January 16, 2017
and now the Yapapaya team is almost complete @ganeshkerkar @actual_saurabh @Gagan0123 @_iSheeba pic.twitter.com/1ZR6Tmz1sx
— Yapapaya (@Yapapaya) July 9, 2016
I know that I will enjoy my journey along with help from WordPress community. — @_iSheeba http://t.co/vbsAf3MXUH
— HeroPress (@heropress) September 2, 2015
@_iSheeba is the organiser of @PuneWordex and @WordCampPune and are we proud of her! https://t.co/L4FtP9K6b9
— Pune WordPress (@PuneWordex) September 2, 2015
Read how Sheeba Abraham @_iSheeba, decided to find a way rather than excuses. #WordPress http://t.co/w6Z1wK5Nwk pic.twitter.com/VvWuhg8kWE
— HeroPress (@heropress) September 2, 2015
@PriyaFlorence Juhi @_iSheeba @iNisa Ranjitha @IdleGazer are Six #Women at #WCPune https://t.co/Oh3LsbUYBq pic.twitter.com/ZB3yl2av1J
— WordCamp Pune (@WordCampPune) August 15, 2015
COMING WEDNESDAY: Sheeba Abraham @_iSheeba is an organizer of @WordCampPune & will be telling us of her whirlwind experience with #WordPress
— HeroPress (@heropress) August 31, 2015
Every #Entreprenuer must always Find a Way, Not Excuses !
way to go @_iSheebahttp://t.co/kgY2TAllIl
— Premanshu M (@unsharpme) September 2, 2015
Am I good enough? Will I get paid? Will I get projects to work on? Read how @_iSheeba is answering these questions. http://t.co/1JYWdGDEG2
— HeroPress (@heropress) September 2, 2015
Encouraging post from @_isheeba on @heropress about jumping into freelancing. http://t.co/prX2LIzr9L
— David Bisset (@dimensionmedia) September 3, 2015
I felt convinced that I was traveling the right road but the destination seemed light years ahead. — @_iSheeba http://t.co/GlLHq4oAHb
— HeroPress (@heropress) September 3, 2015
@actual_saurabh @Gagan0123 @rahul286 @_iSheeba @WordCampPune – thanks so much for an awesome WordCamp ! Can’t wait for the next one !
— Shilpa Shah (@IdleGazer) September 7, 2015
@IdleGazer @actual_saurabh @Gagan0123 @rahul286 @_iSheeba @unsharpme – awesome event. Great work.
— Techy Sahil (@TechySahil) September 7, 2015
@_iSheeba @actual_saurabh Hats off to you both.. you kept the event happening. Thank you for all the support extended to us at the event.
— AtlasSoftweb Pvt Ltd (@AtlasSoftWeb) September 7, 2015